Collecting immaterial goods
On the website piiloleikki.fi you will find a map of all the artworks. It is possible to open and collect a piece only by physically moving near to it. It is possible to collect the artworks in a virtual shelf and make the content available for use also later on. The users can comment the artworks and add their own memories on the map (after moderation).
The online service’s aim is to make each special, unique route a part of a bigger entity. Gamification and sense of community engage the users and enable them to collect immaterial goods. These in turn extend a route’s life span and can increase a regional route’s visibility.